During many years of teaching I have learned that teaching means helping people become curious again to explore the multifacetedness of our social world, the richness of human thoughts and emotions, the versatility of our skills and capabilities, and the power of passion. Making people think together and come up with new ideas is the most rewarding experience as a teacher and coach. My educational training and experience has convinced me that students are intrinsically motivated, want to learn for life, and have fun. Me, too!

I have been teaching in undergraduate and graduate programs, master programs, summer schools, general MBAs, and executive MBAs at the University of Innsbruck (Austria), ESCB Brest (France), and ESSEC (France). My teaching experiences revolve around the topics of Consumer Behavior, Branding, Market Communication, Marketing Strategy, Qualitative and Quantitative Market Research, Product Management, and International Marketing.

Courses I have taught

Diploma theses

I have also been coaching many diploma theses and projects and helped students improve their research skills. Watching them grow and develop new thoughts and ideas is one of the most rewarding experiences as a coach. Here is a list of topics for students who are interested in writing a master thesis which is closely related to my current research interests. For those of you who are interested in writing a dissertation please send me an email.